Unless you’ve been living under a rock, you already know that mobile marketing for SMBs (small and medium sized businesses) is taking off at lightning speed. A newly released infographic by digital marketing solutions company Hibu shows just HOW high the demand for mobile-ready websites and apps really are. The stats are staggering!
Some of the surprising statistics include:
Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.