Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

X

Navigate / Profile / Search

Profile

 

 

Mobile App Minute: Millennials and Mobile Marketing

Posted on 3/8/2015 by in Mobile Apps Mobile App Minute Mobile App Features

A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them. The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums. They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.

read more..