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Mobile App Minute: Why Push Notifications Are Better than SMS Text Messages

Posted on 3/6/2014 by in Mobile Apps Mobile App Minute Mobile App Features Push Notifications

Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.

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