For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this is content that has no web counterpart and only exists within the app itself. Now that Google ranks app-only content apps in a mobile search, the users need to understand how the new system differs.
Did you know that the average US consumer spends roughly 2 hours and 42 minutes on their phone? You may think that mobile technology is unnecessary to your church, but considering those figures, are you certain? Churches have websites and it only makes sense that you would want to be as mobile-optimized as possible for the members of your congregation.