A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them.
The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums.
They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.
Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.